'eBay Has Built A Huge New Ad Business With 200 Brands Running Campaigns In It ' - Business Insider | Internet Marketing NewsWatch

The latest article on Business Insider is titled “eBay Has Built A Huge New Ad Business With 200 Brands Running Campaigns In It “.

Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today:

eBay has 200 advertisers running campaigns inside its private ad exchange. The Drum reports: “Programmatic trading via both its open and private ad exchange services now accounts for more than half of its entire display business, according to eBay’s head of programmatic trading Guy Jones.” The exchange is being run by Rubicon Project, which is the subject of constant rumors it might be acquired by eBay“.

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‘eBay Has Built A Huge New Ad Business With 200 Brands Running Campaigns In It ‘ – Business Insider