The latest article on Business Insider is titled “It Costs One Dollar To Get 500 Bots To Click On Your Website”.

Richard Feloni says, “Online ad fraud is rampant. We’ve known that for a long time. But it is surprising to find how cheap fraudulent traffic can be, and how some bots interact with video.

Digiday spoke with a former publishing executive who admitted to selling fraudulent traffic to advertisers in a “wink-wink-nudge-nudge” sort of way. In his confession, he revealed that his company would buy $10,000 to $35,000 in non-human traffic per day, at $0.002 per click. They’d make between $0.0025 and $0.004 from ad exchanges for every click they purchased”.

It Costs One Dollar To Get 500 Bots To Click On Your Website

Business Insider

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