MarketingSherpa has released a case study titled “Marketing Automation: Implementation drives $550,000 in net new revenue at Crain’s”.

David Kirkpatrick says, “Print media has been a tough business, even for respected trade names. Those challenges were hitting home at Crain’s Business Insurance, a business insurance trade publication. At the same time, there was also an opportunity with the growing importance of content marketing.

We often write case studies and how-to instructions on the topic of marketing automation. This case study covers how Crain’s implemented automation for the first time, and goes into detail through the entire process from vendor selection to lead scoring.

Read on to find out what the team did, and see the impressive results across a number of metrics”.

Marketing Automation: Implementation drives $550,000 in net new revenue at Crain’s

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