‘On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade”.

Jerod Morris says, “He’d been on the job just two short weeks.

Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech.

With a Wednesday deadline looming, on Monday morning he had nothing but the few beads of sweat forming on his brow. Those were something at least, so he didn’t wipe them away.

He procrastinated. He hopped from link to link, half-reading in between his worries … a mere 29 minutes from the conference call where he’d be asked by the top brass about the obviously gaping hole in this week’s schedule. Wednesday. Damn Wednesday”.

On a Blog or In the Boardroom, This is Still the Most Powerful Way to Persuade

‘Copyblogger’ Blog