‘What is paid search (PPC) and why do you need it?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “What is paid search (PPC) and why do you need it?”.
Christopher Ratcliff says, “Paid search marketing has many names, wears many guises and works alongside many other nebulous terms.
Search engine marketing (SEM), search engine optimisation (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, paid for placement, and that’s before you get to services provided by the search engines themselves – Google AdWords, Yahoo Bing Network.
It’s a lot to wade through”.
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