The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: 3 template design changes to help you serve multiple customer types”.

John Tackett says, “Optimizing your landing pages for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for a focus on a single customer type.

So, how do you optimize for customers with a variety of needs and interests?

In a recent Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, addressed that question by presenting three key design changes that impact conversion on pages that serve diverse customer groups”.

Landing Page Optimization: 3 template design changes to help you serve multiple customer types

MarketingExperiments Blog

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