The latest post on ‘Experian Marketing Forward’ Blog is titled “Why relevancy is key in this season’s holiday email strategy”.

Elaine Moneyhon says, “Now that we’ve hit November and Black Friday is less than four weeks away, it seems appropriate that holiday emails would be filling my inbox. I’ve definitely noticed the resurgence of messaging about gift guides, holiday collections and pre-Black Friday sales, but overall it just hasn’t felt like the holidays have impacted the inbox yet like they did last year.

This is the second year that my team is doing an in-depth look at emails received by 55 multichannel retailers over the holiday season”.

Why relevancy is key in this season’s holiday email strategy

‘Experian Marketing Forward’ Blog

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