‘Are Your Social Marketing Efforts Competitive in China?’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Are Your Social Marketing Efforts Competitive in China?”.
Xiaofeng Wang says, “Too often, marketers wonder whether their social marketing efforts are keeping pace with those of their peers. Marketers in China are no exception. My most recent report, Benchmarking Social Marketing Efforts In China, will help them find the answer and optimize their social marketing strategies.
Overall, marketers in China show lots of faith in social media. Thirteen of 22 marketers we surveyed say they will increase their social media budget more than 25% in 2013 compared with 2012, and seven of them will increase it more than 50%”.
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