The latest ‘Econsultancy’ blog post is titled “Brands over-dependent on SEO and social for content marketing”.

Nick Marr says, “There’s a smattering of complacency about content marketing.

Many brands are spending a great deal of money on content creation, and then just tagging a few keywords, sticking it up on their site’s blog, repeatedly posting it on Twitter for a few weeks and calling it a day: job done. Quality content needn’t have such a finite shelf-life.

With a little creativity content can be re-used and promoted more regularly, for example by creating seasonal content which can be easily repurposed each year”.

Brands over-dependent on SEO and social for content marketing

‘Econsultancy’ Blog

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