‘How To Generate B2B Leads With Content Marketing’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “How To Generate B2B Leads With Content Marketing”.
Arnie Kuenn says, “In B2B business, leads are generally a company’s livelihood. Unlike B2C purchases, most B2B products and services require thought, research and deliberation prior to a buying decision. As a result, generating quality leads is a key function of B2B marketing teams across industries. Though there are a number of strategies businesses can employ to garner leads, 91 percent of B2B marketers are utilizing content marketing, making it among the top implemented approaches”.
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