The latest ‘MarketingExperiments’ blog post is titled “Marketing Analytics: What annotation data can tell you about video subscribers”.

Anuj Shrestha says, “In the past year, plenty of charts, projections and infographics all show video content heading in one general direction – up and to the right.

This makes sense given the use of video content is also growing as more marketers adopt video into their marketing mix, lest their message is left behind by the projected 77% of all Internet users who will be viewing video content online by 2016.

With the adoption of any new strategy comes the part where the devil is in the details – how do you measure video content and what can the data tell you?”.

Marketing Analytics: What annotation data can tell you about video subscribers

MarketingExperiments Blog

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