The latest article on ‘MarketingProfs’ is titled “B2B Buyers Prefer Short Content; Rely Heavily on Google Searches”.

Ayaz Nanji says, “Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot.

After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting.

Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%), Bing (2.7%), and LinkedIn (2.5%) as starting points for their research”.

B2B Buyers Prefer Short Content; Rely Heavily on Google Searches

MarketingProfs

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