The latest article on  ‘Marketing Land’ is titled “Content Marketing Strategy: How To Create Killer Headlines”.

Kerin Foster says, “Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline.

Think of it this way: if you open your Inbox and see an e-mail with a subject line that sounds cheesy and spammy, are you going to open it? Probably not. Similarly, when creating your content, don’t forget that your headline is one of the most important aspects of it. It is your very first opportunity to make a positive impression on your reader”.

Content Marketing Strategy: How To Create Killer Headlines

Marketing Land

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