‘What metrics should you track?’ – MarketingSherpa Article
MarketingSherpa has published an article titled “What metrics should you track?”.
Daniel Burstein says, “What gets measured gets done. But these days, you can only measure so much … so what should you measure?
If you are engaged in landing page optimization, the metric you are optimizing heavily influences the success of your optimization efforts.
In this week’s chart, we’ll take a look at what metrics marketers are using to measure the effectiveness of their websites”.
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