‘Customers Are Changing. Are You Ready for Generation C?’ – HubSpot
The latest article on HubSpot blog is titled “Customers Are Changing. Are You Ready for Generation C?”.
Brian Solis says, “When was the last time you researched customer segmentation for your business? When was the last time you reviewed your customer’s decision journey?
If your business is like most others, you most likely studied how customers interact on the web and inthe real world some years ago. But have you observed how customers use mobile, apps, blogs, and social networks – to learn how they find you, and how they decide for or against you? Believe it or not, there’s a stark difference in behavior between the online and traditional customers we know and the connected customers of today”.
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