‘How to make money from AdWords without using the experts’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How to make money from AdWords without using the experts”.
Nick Whitmore says, “Back in my early days of running websites and trying to forge a living online, I stumbled across PPC in the form of Google AdWords.
I liked the idea of driving traffic to a website nigh on instantly. That was until I ran a few of my keywords through the old Keyword Tool and saw exactly how much the estimated CPCs were: upwards of £5 per click!
I broke into a cold sweat because I knew all of my biggest competitors were using PPC, I just didn’t see how it could be profitable and I knew right there and then that my sites were going to fail”.
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