‘Three Ways to Create Trust-Building Content’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Three Ways to Create Trust-Building Content”.
Kathryn Gillett says, “People do business with people they know, like, and trust. But building trust with our audience can be an act of courage. Well… a series of them, really. Yet it can quickly pay huge dividends. In addition to the reward of good will that everyone feels (or maybe because of them), building trust can reap higher response rates, loyalty, and revenue.
Imagine landing on a website that spotlights an apology for a huge mistake the company made. Then, on another site, you see they’ve highlighted an offer that trusts you to pay whatever you feel their offer is worth. That’s just crazy, right? Not really. There is plenty of proof out there that trust is not just good for one-on-one relationships, it’s also good for business”.
Comments are closed.
