‘Interpreting Results: Absolute difference versus relative difference’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Interpreting Results: Absolute difference versus relative difference”.

Kyle Foster says, “A common question that often arises among our Research Partners and audience, even after running many A/B split tests, is: “What’s the difference between relative and absolute difference?”

This is understandable given marketers are not notorious for being data-savvy mathematicians, but let’s face it, interpreting analytics effectively to gain useful insights about your customers is no easy task.

Customer behavior can easily become lost in the math behind campaign results, or worse, overlooked and simply taken at face value”.

Interpreting Results: Absolute difference versus relative difference

MarketingExperiments Blog