‘Six case studies that prove the power of content marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six case studies that prove the power of content marketing”.
David Moth says, “In October 2012 Econsultancy ran a survey which found that 90% of brands felt that content marketing would become more important over the following 12 months.
One year on it is hard to argue against the fact that content marketing is now among the most important trends in digital.
However when we published the Content Marketing Survey Report with Outbrain, just 38% of respondents had a defined strategy in place”.
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