‘David Ogilvy’s Prophetic “Secret Weapon” of Selling’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “David Ogilvy’s Prophetic “Secret Weapon” of Selling”.
Robert Bruce says, “Almost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the — as he put it — “secret weapon” of advertising that actually works.
It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply and directly to his audience on the other side of the camera”.
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