The latest post on ‘Experian Marketing Forward’ Blog is titled “Holiday hot sheet – Master the art of personalization”.

Shelley Kessler says, “Did you know that the ‘personal’ touch is increasing email open rates and online searches this season? Read on to learn about the power of using personalization this holiday season and join us on December 5th as we give a live analysis of what we see during peak week. We’ll share what consumers are searching for and which retailers are winning in capturing the shopping audience.

What’s hot this week:

  • Unique open rates are 26 percent higher for emails with personalized subject lines.
  • Travel and multichannel retailers saw the highest open rate lift from personalized subject lines.
  • Handmade and personalized gift searches have begun their seasonal rise; until just recently such searches were more common in 2013 than they were last year”.

Holiday hot sheet – Master the art of personalization

‘Experian Marketing Forward’ Blog

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