The latest article on ‘MarketingProfs’ is titled “Email Benchmarks: The Value of a Mobile Click, CTRs by Industry, Subscriber Activity Trends”.

Ayaz Nanji says, “Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales being completed on a tablet and 44% on a smartphone, according to a recent report by Yesmail.

The email conversion rate (number of orders divided by unique clicks) remains higher for desktop than for mobile (3.7% versus 1.3%). However, revenue per mobile click is almost double that of a desktop click, suggesting that even though emails are clicked through less often on mobile devices, those mobile clicks lead to purchases more frequently than desktop clicks do”.

Email Benchmarks: The Value of a Mobile Click, CTRs by Industry, Subscriber Activity Trends

MarketingProfs

Sharing is caring