The latest article on  ‘Marketing Land’ is titled “Holiday Email Marketing: Will You Be On Santa’s Naughty List?”.

Alyssa Nahatis says, “This holiday shopping season, we anticipate record growth for online sales, with Thanksgiving expected to reach $1.1 billion, Black Friday at $1.6 billion and Cyber Monday at $2.27 billion, up 15% year-over-year. With retailers opening their doors and flipping the switches for online sales earlier, your email inbox is likely already a digital deluge of email promotions and coupons for “incredible savings!”

Consumers know what they’re interested in and what to trash — but many emails never even make it to the inbox. As the end-of-year approaches, email marketers spread holiday savings and cheer, but sometimes also lumps of coal in an effort to finish the year strong”.

Holiday Email Marketing: Will You Be On Santa’s Naughty List?

Marketing Land

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