‘US Online Holiday Sales Grow at a Double-Digit Pace for the Third Consecutive Year’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “US Online Holiday Sales Grow at a Double-Digit Pace for the Third Consecutive Year”.

Sucharita Mulpuru says, “Forrester’s “US Online Holiday Retail Forecast, 2013” launches today. In it, we predict that for the third consecutive year, online holiday sales (November and December) are expected to grow at a double-digit pace and pull in over $78 billion. This represents about one-third of the overall retail sales volume for the year. This optimism is largely due to ever-increasing numbers of consumers choosing the Web over physical stores and the rise in mobile commerce. Despite unknowns such as the effects of a truncated holiday season and lingering consumer uncertainty around the federal government shutdown, online retailers can expect that consumers will be out in droves”.

US Online Holiday Sales Grow at a Double-Digit Pace for the Third Consecutive Year

The Forrester Blog