The latest article on ‘MarketingProfs’ is titled “B2B Lead Generation Trends for 2014: What’s Hot and What’s Not”.

Seth Price says, “It’s that time of year again: planning your marketing spend and projecting sales for the upcoming quarters. The challenge, however, is that there’s too much conflicting information out there.

Do you focus on a pure content marketing play, go heavy on social, spin up an outbound team, double down on your SEM and marketing automation, or just shotgun it, business as usual?

No wonder a CMO’s job security is often in question. There’s a lot of pressure to get everything right while constantly seeking the next silver bullet that will drive profits for stakeholders. And every marketing activity can’t be directly correlated to driving leads”.

B2B Lead Generation Trends for 2014: What’s Hot and What’s Not

MarketingProfs

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