MarketingSherpa has released a case study titled “Email Marketing: 24% higher CTR for CareerBuilder’s responsive design”.

Adam Sutton says, “Mobile readership was growing and the marketers at CareerBuilder had to respond. They hoped that making it easier to read their emails on a tiny screen would help accommodate the growing audience and lift clickthrough rates.

In this case study, you’ll discover how the nation’s largest online employment site lifted clickthrough rates 24% by making one of its emails “responsive.” Now the team is using the tactic in other email programs and seeing similar results”.

Email Marketing: 24% higher CTR for CareerBuilder’s responsive design

MarketingSherpa

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