The latest article on  ‘Marketing Land’ is titled “Google Quietly Debuts Viewable Impression CPM Bidding In AdWords”.

Ginny Marvin says, “In August, Google announced that it had received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be building in viewable impressions bidding into all of its display ad targeting products.

In a significant move (curiously made without fanfare) Google has now rolled out CPM bidding by viewable impression in AdWords. Kim Clinkunbroomer, partner, executive vice president paid search at Philly Marketing Labs, noticed the new bidding option this week”.

Google Quietly Debuts Viewable Impression CPM Bidding In AdWords

Marketing Land

Sharing is caring