‘Greeks in plaid: the art of digital marketing persuasion’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Greeks in plaid: the art of digital marketing persuasion”.
Charity Stebbins says, “The techniques of content or the bigger genre of online marketing are not new, they’re just digitized. If you start looking seriously for the origins of digital marketing, you’ll ultimately land in 300BCE.
At its heart, digital marketing is persuasion. And if we’re talking about the basics of how to persuade, we should start with Aristotle.
Aristotle, the Greek philosopher and father of rhetoric, set the gold standard for persuasion. All digital marketing is a shadowy form (Hahaha! Philosophy joke. Anybody?) of his original tenets”.
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