‘Multichannel Marketing: Direct mail, phone and email combine to lift executive briefing calls 50%’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Multichannel Marketing: Direct mail, phone and email combine to lift executive briefing calls 50%”.
Allison Banko says, “While the average business person receives an excess of 100 emails a day, they receive a personal mail piece once every seven weeks. This underutilized medium can serve as an invaluable way to garner the attention of prospective clients.
This featured MarketingSherpa Email Awards honorable mention winner took advantage of this by exercising direct mail. Discover how Blue Pillar, a critical power technology company, upped its game with a baseball-themed campaign, putting physical mail, phone calls and email into play to knock in 15 executive briefings with 22 health care systems — all starting with a miniature wooden bat”.
Multichannel Marketing: Direct mail, phone and email combine to lift executive briefing calls 50%
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