‘Why Brands Should Double Down On A Single Social Network, Rather Than Trying A Scattershot Approach’ – Business Insider

The latest article on Business Insider is titled “Why Brands Should Double Down On A Single Social Network, Rather Than Trying A Scattershot Approach”.

Marcelo Ballve says, “Too many brands and businesses still try a scattershot approach at social media. They try to be everywhere, spread their efforts too thin, and end up annoying users.

Particularly for smaller or niche brands – or really, anyone on a constrained budget – it makes more sense to double-down on a single platform, learn its culture and idiosyncrasies, and become an expert at cultivating its audience base”.

Why Brands Should Double Down On A Single Social Network, Rather Than Trying A Scattershot Approach

Business Insider