‘Five Ways to Give Your PPC Advertising an Extreme Makeover’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Five Ways to Give Your PPC Advertising an Extreme Makeover”.
Verónica Maria Jarski says, “Small businesses with a Google AdWords account are flushing away, on average, 25% of their pay-per-click (PPC) marketing budget because of easily fixable managerial and strategic errors.
That finding is highlighted in a recent study by the search software provider WordStream, which reviewed the PPC activities of 500 small and midsize business (SMBs).
The company graded those SMBs on various PPC tasks, including account activity, ad relevancy, keyword optimization, landing page quality, and mobile search, and found five simple changes that can help companies maximize their PPC marketing”.
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