‘Identifying Customer Lifetime Value Trends In AdWords’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Identifying Customer Lifetime Value Trends In AdWords”.
Benjamin Vigneron says, “While search marketers can easily track the number of conversions they’re getting through AdWords, it usually takes more time and effort to delve into the customer lifetime value (CLV) numbers, i.e., a prediction of the net profit attributed to the entire future relationship with a customer.
In this post, I’ll touch on a basic way to look at those CLV numbers in AdWords for those conversions you are currently monitoring: number of purchases, newsletters sign-ups, downloads, or any other proxy metrics“.
Comments are closed.
