The latest article on ‘MarketingProfs’ is titled “Seven Myths of Email Marketing”.

Dela Quist says, “Many beliefs that email marketers hold true regarding email are simply false, according to research and analysis conducted by my email marketing agency, Alchemy Worx. We analyzed data sourced from our work with customers and industry figures to arrive at our conclusions.

Here are seven such email myths, which are also presented in an infographic at the end of this article.

Myth 1. Consumers are drowning in emails from trusted brands

Figures from Alchemy Worx and the Direct Marketing Association’s Email Tracking Report show that around 40% of consumers who receive brand emails are getting no more than three per day”.

Seven Myths of Email Marketing

MarketingProfs

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