‘8 Dangers of Buying an Email List’ – HubSpot
The latest article on HubSpot blog is titled “8 Dangers of Buying an Email List”.
Jesse Mawhinney says, “When you are faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. In reality, however, this practice could be the death of your credibility. These are the 8 dangers of using purchased email lists and why it may harm—rather than help—your business.
1. People don’t want to hear from you
What’s worse than an unsolicited cold call that interrupts your day? Two words: Unsolicited email (also known as spam). Blasting out thousands of emails can have a damaging effect on your brand”.
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