‘Advertorial Native Ads To Receive Closer FTC Scrutiny’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Advertorial Native Ads To Receive Closer FTC Scrutiny”.
Greg Sterling says, “At one time the mixing of editorial and advertising content was an unthinkable breach of journalistic ethics. Now it’s the hottest online advertising trend: Native Ads.
Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re identified as sponsored content. However the question is whether publisher websites are sufficiently calling out Native Ads as advertising.
According to the Wall Street Journal, the FTC is hosting a “workshop” on advertorial content this week called “Blurred Lines: Advertising or Content?” to discuss whether publishers and advertisers are sufficiently identifying Native Ads a sponsored to prevent consumer confusion”.
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