‘Behavior Flow: Better Insights, Better Marketing’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Behavior Flow: Better Insights, Better Marketing”.
Carrie Hill says, “While there are thousands of different pieces of data available in Google Analytics, unfortunately there aren’t thousands of hours in each month for us to slice and dice this data into something useful. Our time limits mean actionable data need to be right at our fingertips — not always easy with a program that grows more robust as time passes.
So how do we solve the problems we face? Is traffic not engaging with your website? Are particular channels not impressed with what you’re offering? Do you even know how to tell if those channels are performing well?”.
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