‘Six Trends for 2014 in Mobile Marketing and Advertising’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Six Trends for 2014 in Mobile Marketing and Advertising”.
Gregory Kennedy says, “With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an emerging channel. Along with social media, it’s become an essential part of every digital marketer’s strategy: 2013 was, finally, the year of mobile.
The long predicted shift in the industry occurred as category leadership shifted from pure-play mobile companies to digital media leaders such as Facebook and Google. The launch and huge success of Facebook’s mobile advertising, which scaled from zero to a multibillion-dollar run rate was unprecedented. It was clearly the single most important event in mobile advertising during 2013, and it reshaped the mobile ecosystem”.
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