The latest article on ‘MarketingProfs’ is titled “Customer Reviews as Marketing Channel: How to Create a ‘Review Funnel’”.

Jon Hall says, “I talk to marketers all the time who assume there’s nothing they can do to get more positive customer reviews for their businesses or clients. I mean, you can’t control customers, can you? You certainly can’t run your clients’ business for them, either. And, seriously, if you want to keep your good name unsullied and avoid PR catastrophes or fraud, you absolutely, positivelycannot buy or create fake reviews.

So, marketers and business owners end up feeling powerless and victimized. They think reviews “just happen,” and they take a wait-and-see approach—forever“.

Customer Reviews as Marketing Channel: How to Create a ‘Review Funnel’

MarketingProfs

Sharing is caring