The latest article on  ‘Marketing Land’ is titled “Marketing Technologists Are The Secret Weapon Of Conversion Optimization”.

Scott Brinker says, “I’ve been working in the conversion optimization space for over seven years. (My company offers a software platform for creating and testing app-like, conversion-oriented landing pages and microsites.)

While I am continually amazed by the innovative tactical ideas that people working in conversion optimization invent, regular readers of my column may note that I tend not to talk about them here. Instead, I gravitate toward broader concepts, such as agile marketing and developing a culture of testing (or both)”.

Marketing Technologists Are The Secret Weapon Of Conversion Optimization

Marketing Land

Sharing is caring