The latest article on  ‘Marketing Land’ is titled “3 Ways Marketers Can #Win With Twitter’s New Tailored Audiences”.

Dax Hamman says, “Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data.

Until now, Twitter’s advertising solutions were based solely on the data they had about their users. Facebook took a similar step to open their inventory to external data with the creation of the Facebook Exchange, a move that brought them a rush of new ad dollars”.

3 Ways Marketers Can #Win With Twitter’s New Tailored Audiences

Marketing Land

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