’10 Steps to Ethical Content Curation’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “10 Steps to Ethical Content Curation”.
Pawan Deshpande says, “To fill their pipelines with a steady stream of timely, relevant content that doesn’t have to be created from scratch, a growing number of marketers are using content curation—the process of finding, organizing, annotating (contextualizing), and sharing digital content on a specific topic for a target market.
Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand’s credibility and potentially lead to copyright and legal issues”.
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