‘Twitter Lets Advertisers Target Based on ‘Broad Match’ Keywords’ – ‘Mashable’

Todd Wasserman says, “Evolving its ad targeting further, Twitter announced Wednesday that it is letting advertisers target based on “broad match” keywords, that is, two words that are linked to express a sentiment.In a blog post announcing the move, Nipoon Malhotra, product manager for revenue, used the example of the phrase “like coffee,” which might be expressed in the following ways”.