‘An Expensive E-Commerce Game: Product Page Roulette’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “An Expensive E-Commerce Game: Product Page Roulette”.
Brian Massey says, “Like so many online shoppers, we sometimes have trouble making buying decisions here at Conversion Sciences. However, most online shoppers don’t have access to the special tools we have here in the lab. This is a story about how we used our optimization tools to tell us which website we should buy from.
There are some important lessons here for you if you work on an e-commerce site.
Roulette is a game of chance. Your product pages shouldn’t be a game of chance. Product Page Roulette is a geeky game we invented to tell us which sites are gambling and which are changing the odds by testing”.
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