‘Why ‘Time Spent’ Is One of Marketing’s Favorite Metrics’ – ‘Mashable’

Lauren Drell says, “Time is money. Time is the enemy. Time is on your side.We talk a lot about time, but the one thing we definitively know about time is there’s never enough. For a marketer, that means you’re going to have to work hard to get a minute or two from a consumer. You need to earn it, so if your site can garner a high time spent, pat yourself on the back for a job well done”.