‘An Eight-Step Plan to Get PR-Driven Links’ – MOZ Blog
The latest MOZ blog post is titled “An Eight-Step Plan to Get PR-Driven Links”.
Jess Champion says, “In a past life I worked exclusively in traditional print and broadcast PR, where digital coverage was viewed as a bonus. But since landing a job as a PR consultant at Distilled, all of that has changed. My goals have shifted.
Previously my goals were things like brand awareness and changing audience perceptions—and these were driven by press coverage”.
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