‘A Guide to Google’s In-depth Articles’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “A Guide to Google’s In-depth Articles”.
Pamella Neely says, “Google’s mission statement is to “organize the world’s information and make it universally accessible.”
To fulfill that mission, last year it recruited 150 people to take part in its “Daily Information Needs Study.” The research included calling each participant eight times a day and asking him or her, “What did you want to know recently?” Google found people don’t go to a search engine every time they have a question.
People still don’t think of a search engine — or don’t want to bother with a search engine — for every question they have, or even for most questions they have. Instead, they ask questions via other means, whether that’s asking a friend, opening a book, or searching for a product manual they filed somewhere. Google wants in on those searches”.
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