‘Earning Your Right to Invest More in Content’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Earning Your Right to Invest More in Content”.
Jim Yu says, “It’s been just five years since the term “content marketing” began appearing regularly online, and only three years since the Content Marketing Institute, an umbrella organization for content marketers, was founded. In its latest surveys, CMI found that 90% of B2C marketers use content marketing, and 93% of B2B marketers engage in content marketing techniques.
In truth, content is what marketing has always been about. Advertising, public relations, brochures, white papers, events, research reports, and websites are all standard forms of content that marketers have used for decades“.
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