The latest article on ‘MarketingProfs’ is titled “Marketers Must Learn Martian (AKA, the Language of Business)”.

Heather Fitzpatrick says, “In the 1992 best-seller Men Are From Mars, Women Are From Venus, author John Gray argued that men and women have fundamentally different psychological make-ups that drive miscommunication and can lead to dysfunctional relationships. Marketing professionals and their nonmarketing counterparts, particularly those who come from a financial background, suffer from a similar problem. The consequence of the dysfunctional relationships that emerge within a corporate setting is substantially reduced profitability. Unfortunately, it is often the marketing professional who becomes the scapegoat for the sub-par performance“.

Marketers Must Learn Martian (AKA, the Language of Business)

MarketingProfs

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