‘Why Content Strategy Is Foundational To Real-Time Marketing’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Why Content Strategy Is Foundational To Real-Time Marketing”.
Rebecca Lieb says, “When the curtain went up on the Emmy Awards, HBO was ready.
As usual, the cable network was nominated for a plethora of awards. Naturally, there was no way of knowing who, or what programming, would win which categories. At the same time, there were plenty of knowns: those shows, actors, directors and talent who were nominated in each category.
So, the social media team, led by VP of Digital and Social Media Sabrina Caluori, sprang into action weeks before the actual event. They created content for every possible award outcome. But first, they informed internal stakeholders (management, legal, communications) about their overall strategy and what the team planned to do and react to“.
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