‘5 Ways Pinterest Can Make Products More ‘Touchable’’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “5 Ways Pinterest Can Make Products More ‘Touchable’”.
Charlotte Nichols says, “Last year, online shopping brought in more than $225.5 billion—a 16% increase from 2011. And, earlier this year, 70% of more than 3,000 shoppers said that they prefer to shop their favorite retailer online. The digital buying experience is on its way to becoming the new norm.
But even as consumer preferences tilt towards e-commerce, the primary advantage held by brick-and-mortar retailers persists. Physical stores mean physical items. While we love to browse online, many still prefer to see some products “in person” before choosing to commit dollars to buy.
For e-tailers, this is an inherent disadvantage as our merchandise is viewed virtually, usually via imagery or video“.
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